About The Velvet Cake Co

When you walk into one of our stores, it’s like walking straight into one of your best dreams. It’s fresh, light and welcoming, and the colourful array of cakes is like a siren song to the cake lover.

Let’s go back to the beginning, shall we? Way back in 2010, a bright and aspiring patisserie chef started a little cake shop called Treat, near her home in Cape Town’s northern suburbs. Within just two years, her cakes were so well known that orders outstripped the shop kitchen’s ability to keep up. Spotting a gap she knew she could fill, Jandri van Zyl opened a commercial bakery, and in 2012 The Velvet Cake Co was born.



Making cakes to supply her cafe and a wide range of customer orders, Jandri specialises in providing innovative, trendy and, above all, delicious cakes. Each one better than the last, from traditional favourites to trendy and interesting creations, all the cakes that come out of The Velvet Cake Co’s bakery have that wow factor that puts a smile on your face.

Today, The Velvet Cake Co has stores in Bellville’s Rosenpark and on Loop Street in the Cape Town CBD, as well as a thriving online shop. Each store is packed to bursting with beautiful, mouthwatering sweet treats, and the online store aims to provide you with a handmade cake within just 24 hours. If that’s not online shopping at its very finest, we don’t know what is.

So step inside, and choose your favourite cake. Whether you need a mid-week pick-me-up or a cake to make your best friend’s birthday one they will never forget, we have what you need.

Our Promise

Innovation Innovation
We promise constant innovation and the latest trends
Variety Variety
You will always find your favourite, and more!
Celebration Celebration
We make it possible for you to celebrate every day!
WOW Experience WOW Experience
Come to us for a magical and jaw-dropping cake experience!